William L. MacDonald is the Founder and CEO of Plein Aire Strategies, LLC (www.pleinairestrategies.com) a global sales and marketing strategy firm that helps companies grow their revenues.
Bill is a serial entrepreneur founder of several leading organizations in the executive compensation and benefits consulting field, notably Compensation Resources Group, Inc. (CRG), Merrill Lynch Executive Compensation Group, Retirement Capital Group, Inc. (RCG) and Benefit Funding Group, LLC. He continues to be a shareholder and managing director in Executive Benefit Solutions.
Over his career, he has developed sales and marketing strategies to get to the C-Suite of several Fortune 500 companies as well as large privately held organizations.
By 1999, his first company, CRG, grew to 190 professionals, managed billions of dollars in assets, and maintained nine offices nationwide. Ready for new challenges, MacDonald sold CRG to Clark Consulting, an NYSE firm, and assumed the role of CEO for its Executive Benefits Group. In 2011, he authored a best-selling book, MERGE-Simplifying the Complex Sales. His new book, MERGE 2.0 will be released in the first quarter of 2018.
Quoted frequently in the Wall Street Journal, the New York Times,Bloomberg, and leading trade journals, MacDonald also authored Retain Key Executives, a breakthrough compendium on the recruit-retain-reward challenge, published by CCH. He often lectures at the Conference Board, World-at-Work, Forbes CEO Forum, the Young Presidents’ Organization, and earlier won Entrepreneur of the Year, California Veteran of the Year.
A former member of the Young Presidents Organization (YPO) now a member of the World Presidents Organization (WPO) and Chief Executive Organization (CEO) he continues to be active.
A graduate of Northeastern University, he also graduated from The President’s Program on Leadership (PPL) from the Harvard Business School.